Who Was in the Room
1,140 Guests. A Room Built, Not Bought.
PeachFest doesn't fill a venue — it curates a room. Of the 1,140 guests at Underground Atlanta, 47% arrived as invited guests of sponsors, partners, and chefs — the curated layer that put your brand next to the people who run Atlanta's kitchens, agencies, and companies. The other 53% were ticket buyers drawn from Taste Network's in-market database of 28,000+ — twelve years of food-first Atlantans spanning the full range of the city's communities and cultures.
How we got them there: 35 influencer affiliates creating culture on feeds all summer, ten Atlanta media partners carrying the story, and Underground Atlanta's 450K+ subscriber base as the festival's ground game.
And the room included the talent itself — chefs whose restaurants have landed on the World's 50 Best and North America's best lists, the up-and-comers chasing them, kitchens dedicated to saving our oceans, and the food champions who grow and support local agriculture in Atlanta.
1,140
Guests Attended
July 12, 2026 · Underground Atlanta
47% · 53%
Partner & Chef Guests · Ticket Buyers
28,000+
Taste Network In-Market Database
Twelve years of ticket buyers, chefs, and Atlanta's food community.
450K+
Underground Atlanta Subscribers
The venue's own audience — the festival's home-field ground base.
