PeachFest in the Wild
The Lens Never Lies
A glimpse at what happens when great talent meets the world's best peach.
PeachFest 2026 is a 12-year institution with a live peach orchard inside Underground Atlanta, the FIFA World Cup as our backdrop, and $2M+ in earned media behind us. We're looking for media partners to help tell that story — in exchange for VIP access and brand association worth $7,500.
To Our Friends in Atlanta Media,
This is a media exchange. Not a cash sponsorship. A barter — your promotional reach for our VIP access, brand association, and a story worth telling.
PeachFest 2026 is happening July 12 at Underground Atlanta — and this year is unlike anything we've done in 12 years. For the first time in Atlanta history, a working peach orchard is coming downtown. Pearson Farm — Georgia's fifth-generation peach family — is partnering with Atlanta Way to bring live, fruit-bearing peach trees to Peachtree Street. Their activation is called Peach Trees on Peachtree. PeachFest 2026 happens inside it.
The World Cup is our backdrop. Underground Atlanta is our stage. 1,200–1,500 guests, 50+ of Atlanta's best chefs and bartenders, live music on two stages, a $1,000 bartender competition, a six-course Peach Omakase, a Spanglish Cocina pop-up with Monti Carlo and Chef Hector Santiago, and an Orchard Fireside Chat about Atlanta's culinary legacy. This is not a food festival. This is a moment.
We've generated $2M+ in earned media in 2025. 250+ press placements. AJC, WSB-TV, FOX 5, Eater, The Atlantan, Access Atlanta. The story is already proven. What we need now is the right media partners to help us reach your audiences — and we want to make it easy.
Here's the deal: zero cash. Just reach for reach.
As a confirmed Media Partner, you receive a $7,500-equivalent sponsorship package — logo placement, 10 VIP tickets, social mentions, event photography rights, and full press kit access. In exchange, we ask for a dollar-for-dollar exchange in promotional support. You decide how your inventory is distributed — on-air, newsletter, digital, social, or a combination. Our goal is specific: drive ticket purchases. Every promotional effort we're asking for should generate clicks to our ticket page. You know your audience best. You bring the reach. We bring the experience, the access, and the content.
If this sounds like a fit, let's talk this week.
Every one of these is a story. Together, they're the event of the summer.
A six-course, stand-up tasting experience inside the orchard. 12 intentional minutes of guided flavor paired with featured beverages. A first-of-its-kind in Atlanta.
A First in Atlanta HistoryA Puerto Rican culinary pop-up by author Monti Carlo and Chef Hector Santiago, celebrating her new book Spanglish. Bold, cultural, unforgettable.
Celebrity Chef Pop-UpAtlanta's 20 best bartenders compete head-to-head. One rule: Pearson Farm peaches, no added sugar. The crowd votes. The best cocktail wins.
Live Bartender CompetitionAn intimate on-stage conversation about Atlanta's culinary past, present, and future — from the 1996 Olympics to today. Real voices, real story.
Live Stage ProgrammingLive, fruit-bearing peach trees from Pearson Farm's fifth-generation Georgia orchard, planted in downtown Atlanta for the first time in history. The World Cup backdrop. The PeachFest stage.
A Historic FirstAs a confirmed Media Partner, you receive full sponsor-tier benefits — equivalent to our Steward/Media level — at no cost. Here's what that includes:
Yours to use however you want: ticket giveaway, staff perks, client gifts, audience contests. Your audience, your call. VIP entry at 3pm.
Your logo on the official event page, all event-day signage, and the pre-event press release. Named co-sponsor in all media.
Mentions on @PeachFestATL throughout the promotional cycle — posts, stories, and day-of recognition. We amplify your giveaways too.
Full access to official event photography from Max Flatow for editorial use (delivered post-event), plus complete press kit: logos, photos, bios, and written assets.
This is a promotional exchange, not a charity ask. We're looking for partners committed to specific, measurable promotional activity — because our goal is specific: sell tickets. Every effort should drive clicks to our ticket purchase page. You decide how your available inventory is distributed. We're flexible on format; we're firm on the goal.
Radio on-air mentions, live reads, or event listings. TV broadcast mentions, segment opportunities, or community calendar features. Print editorial, calendar listings, or advertorial. All with a direct call-to-action driving ticket purchases.
Banner ads, sponsored posts, email newsletter inclusions, website event listings. Social media posts, stories, reels, or giveaway co-promotions. Every digital placement should include a trackable link to our ticket page.
If you bring one of your advertisers or clients on as a PeachFest sponsor, we offer a super deep discount on sponsorship pricing plus a referral fee back to you. Your media partnership becomes a revenue opportunity — and your advertiser gets one of the most talked-about event associations in Atlanta this summer.
You know your audience better than anyone. Here are a few ways other media partners have had fun with this — take what works, leave what doesn't.
Post a giveaway using 2–4 of your VIP tickets. Your audience enters, follows, or engages. Great for social reach and new followers.
Drop PeachFest into an upcoming send. Even a single mention to your subscriber list goes a long way — especially with the World Cup energy behind it.
A radio or TV mention leading up to July 12. "Don't miss PeachFest this Sunday" is simple and remarkably effective.
Use tickets as a gift for your top advertisers or clients. It's a great touchpoint — and we'll co-brand it with you.
Send a writer or photographer on July 12. We'll get you full media access. PeachFest makes for great content — food, people, culture.
Some media partners have brought their key advertisers to PeachFest by securing a discounted table through their partnership. Your advertiser gets a VIP experience; you deepen the relationship. Ask us about deep-discount table pricing for your partners.
Set up a presence at the event — sampling station, branded giveaway items, or a sign-up table. Collect leads from 1,200–1,500 guests in exchange for a perk. A proven model for growing subscriber lists and loyalty programs in one afternoon.
Have something better in mind? Bring a custom proposal. We're open to anything that genuinely reaches your audience and drives toward our shared goal.
When you partner with PeachFest, you're not going it alone. Three coordinated agency relationships mean the story is being amplified from multiple directions. Your coverage slots into a fully supported media push.
New permanent home for PeachFest — Underground Atlanta wants this event and the relationship going forward. Their agency, Rachel Tobin PR, coordinates from day one. 450,000-person newsletter database. 40+ events on their summer calendar. We're front and center.
Rachel Tobin PR — Agency of RecordPearson Farm's Atlanta Way partnership brings live peach trees to Peachtree Street. Ferebee Lane coordinates the farm's PR, Peach Week restaurant campaign (July 5–11), and orchard media story. You pitch alongside them — or they do the heavy lifting on agriculture and heritage angles.
Ferebee Lane — Agency of RecordJuly 12 lands in the deliberate gap between the World Cup quarterfinals (July 4–5) and the Atlanta-hosted semifinal on July 15. The city is packed, the media is here, the stadiums are quiet, and nothing is on the match calendar. PeachFest fills that window with the most compelling food story of the summer.
July 12, 2026 · Atlanta Host City · July 15 SemifinalEvery date below is a ticket-sales opportunity. The bookends — World Cup quarterfinals on July 4–5 and semifinals on July 14–15 — mean the city is packed, the media is here, and everyone is looking for the best experience Atlanta has to offer. July 12 is that window.
Partnership confirmed, tickets delivered, press kit in hand. The earlier we lock this in, the more promotional runway we have to move inventory.
First mentions go live. On-air, digital, newsletter, social. All calls-to-action point to the ticket page. This is the window to build urgency and move early sales.
Atlanta hosts. The city fills up. Global media is here. This is the moment to get your final promotional push in front of the largest local and visiting audience of the summer.
Restaurants across Atlanta serving peach dishes. Live peach tree installations at Underground Atlanta. The city is full. Stadiums are quiet. Last ticket push — scarcity messaging, VIP urgency, final social amplification.
3pm–7:30pm. VIP entry 3pm / GA 4pm. 50 Upper Alabama St., Underground Atlanta. Media check-in available. Full access for credentialed partners. Tons of video, photography, and story content generated — all available to you for post-event editorial use. Tickets at peachfest.org.
City audience peaks again. Official event photography from Max Flatow delivered within 2 weeks. Your recap story runs while Atlanta is still buzzing. This is content that keeps working.
Slots are limited. Reach out directly and we'll get you set up — agreement signed, tickets in hand, and your logo on the event.
A glimpse at what happens when great talent meets the world's best peach.