Your Promo Kit

The PeachFest Palette

Use these exact values across all social graphics, email headers, flyers, and digital assets. Never approximate.

Full token set for developers and designers. Paste into any stylesheet.

:root {
  /* ── PeachFest Brand Colors (from PeachFest.ase) ── */
  --pf-fuzz:      #FF650C;  /* Peachfest Fuzz  · primary orange */
  --pf-gold:      #FF960C;  /* Peachfest Gold  · secondary accent */
  --pf-yella:     #FFBF00;  /* Peachfest Yella · gradient end */
  --pf-magenta:   #D91F48;  /* Peachfest Magenta */
  --pf-mint:      #22B473;  /* Peachfest Mint */
  --pf-basil:     #056936;  /* Peachfest Basil */
  --pf-tomato:    #FF162B;  /* Peachfest Tomato */

  /* ── UI Aliases ── */
  --peach:        #FF650C;
  --peach-deep:   #E55A0B;
  --peach-gold:   #FF960C;
  --peach-grad:   linear-gradient(135deg, #FF650C 0%, #FFBF00 100%);
  --dark:         #1d1d1f;
  --mid:          #424245;
  --secondary:    #6e6e73;
  --bg-alt:       #f5f5f7;
  --white:        #ffffff;
}

Write It Right

These rules apply to every caption, story, email, and press release. When in doubt, keep it specific and warm — never generic, never defensive.

• ✓
  Use two-gear sentences Short declarative. Then a longer follow-up that earns the first. Example: "Twelve years of Atlanta's best. And this one has a World Cup backdrop."
• ✓
  Name the specifics Pearson Farm peaches. Underground Atlanta. 50+ chefs. $1,000 cocktail prize. Specific details build more trust than big claims.
• ✓
  Invite, don't hype Say "Come taste what twelve years of relationships built" not "Atlanta's BIGGEST food event!!" — warmth over urgency.
• ✓
  Lead with the food and the people Chefs, peaches, craft, community. The story is always about what's on the plate and who made it.
• ✗
  Never say: "world-class," "prestigious," "A-game," "iconic" These words describe nothing. Replace with specific details that do the work those words were trying to do.
• ✗
  No defensive framing Don't write "This isn't just a food festival." Just tell us what it is. Show, don't defend.
• ✗
  No all-caps hype, excessive exclamation points, or emoji overload One exclamation point per post, max. Zero in press copy. Emoji used sparingly and with intention — 🍑 is always fine.