PeachFest in the Wild
The Lens Never Lies
A glimpse at what happens when great talent meets the world's best peach.
PeachFest 2026 — Year 12 — takes place inside a live peach orchard built in the heart of Atlanta. Pearson Farm is bringing dozens of real, fruit-bearing peach trees downtown. PeachFest happens inside it. While the world watches. This is where your brand lives this summer.
This year, PeachFest isn't just a culinary festival — it's a multi-layered experience built inside a live peach orchard in downtown Atlanta. Pearson Farm, the fifth-generation Fort Valley farm that has supplied every PeachFest since day one, is partnering with Atlanta Way to plant dozens of real, fruit-bearing peach trees along Peachtree Street. The installation is called Peach Trees on Peachtree. PeachFest 2026 happens inside it, at Underground Atlanta, while the world watches Atlanta.
This year's event layers experiences brands can truly lean into: the Orchard Fireside Chat — an intimate conversation series with chefs, farmers, and food leaders; the Peach Pit Invitational — a $1,000 bartender competition that draws the city's most creative cocktail talent; Spanglish Cocina — a Puerto Rican pop-up by author Monti Carlo and Chef Hector Santiago celebrating her new book Spanglish; and the Peach Omakase — a six-course stand-up tasting experience. For brands, this is a rare chance to be woven into the story of Atlanta at its most electric.
The best PeachFest activations aren't logos on a banner — they're experiences. Spirits brands, restaurant groups, culinary equipment companies, and agricultural brands have all found their moment here. Bring your idea.
Every guest's first sip. Greet 1,200–1,500 guests at arrival with your product — the single most visible moment in the entire event flow. The taste guests associate with PeachFest 2026 is yours.
A six-course, stand-up tasting experience — 12 intentional minutes of guided flavor. Each course paired with a featured beverage, making this the ideal activation for wine and spirits portfolios who want guests to experience their product alongside something unforgettable.
Sponsor the official bartender competition. Bartenders compete head-to-head with your spirit as the hero ingredient. $1,000 prize. Guests vote. Your brand is the star of the story and the social content all afternoon.
Extend your reach before event day. 20+ Atlanta restaurants serving peach dishes during Peach Week (July 5–11) extend your brand across the city — two weeks of presence building toward July 12.
Contribute a curated experience or premium product bundle to the silent auction benefitting CURE Childhood Cancer and Piggy Bank. Gift bags for every guest. High goodwill, high visibility, and a brand association that matters.
A premium VIP tasting experience — intimate, high-touch, and positioned as the most coveted stop for guests willing to seek it out. Perfect for trade-facing wine brands and portfolio showcases.
An intimate conversation series on the PeachFest stage — chefs, farmers, and food culture leaders in real dialogue. Naming rights, on-stage presence, and dedicated social content from every session.
A Puerto Rican culinary pop-up by author Monti Carlo and Chef Hector Santiago, celebrating her new book Spanglish. Bold flavors, rich culture, and a first for PeachFest — brand integration available at this intimate, story-driven activation.
PeachFest 2026 takes place inside a live peach orchard — Pearson Farm's "Peach Trees on Peachtree" installation at Underground Atlanta. Own the entrance grove, the tree-lined stage approach, or the orchard-side tasting zone. There is no other sponsorship in Atlanta this summer with this kind of visual story.
PeachFest is a purpose-built culinary experience — intimate by design, powerful by reputation. In 2026, it is also the only event in America held inside a live peach orchard in the heart of Atlanta while the world watches. Grounded in sustainability, community, and Georgia's most iconic crop, it is built for brands that care where they show up.
When you sponsor PeachFest, you're not buying a table at a party. You're buying into a platform — 12 years of built audience, three coordinating agencies, Georgia's most famous farm, Atlanta's largest event venue, and a media machine that generated $2M in earned media value in 2025 alone. Here's what that looks like in real numbers.
PeachFest gathers the most talented, most followed, and most respected culinary voices in Atlanta and beyond — each one creating a signature peach dish or cocktail, each one bringing their own audience to the table.
Celebrated restaurant chefs from Atlanta's most respected kitchens, James Beard-recognized talent, and visiting chefs from cities across the country. Each creates a 2–3 bite peach dish for 1,200–1,500 guests.
Atlanta's top bartenders, spirits ambassadors, and beverage innovators craft signature peach cocktails. The Peach Pit Invitational — $1,000 competition draws the city's best and generates massive social content — your brand can be the featured spirit.
Food influencers, cookbook authors, and digital creators with combined audiences of hundreds of thousands. They photograph every dish, post every bite, and tag every brand — your activation becomes content the moment it goes live.
The heart of PeachFest's founding mission — Pearson Farm (fifth-generation Fort Valley peach orchard), local farmers market operators, and sustainable agriculture advocates. This is the story that drives the most meaningful editorial coverage.
Television chefs, competition veterans, and food personalities whose names drive ticket sales and media attention. Their presence elevates every brand they stand next to — and they're standing next to yours.
20+ Atlanta restaurants serving peach dishes during Peach Week (July 5–11) extend your reach across the city before a single guest walks through the door at Underground Atlanta. This is metro-wide brand presence for two weeks straight.
The PeachFest guest list is assembled through our sponsorship, media, and community invite strategy — not a general public sale. The result is a room that skews affluent, connected, and influential. Average household income runs $150K–$250K+ across attendee categories.
These are people who don't just attend events — they lead companies, run agencies, influence purchasing decisions, and post to audiences of their own. Add the international energy of a World Cup summer and 2026 is genuinely unlike any year before it.
Seven tiers, each named for a Georgia peach variety. Every partnership includes Golden Hour photography and press release inclusion. Activation spaces are limited and fill early — 2026 is unlike any year before it.
A select group of Atlanta's leading companies are being invited to split the production cost of PeachFest 2026 and bring their teams downtown for an afternoon they won't forget. Five corporate partner slots available. First confirmed, first in.
See the Collective Invitation →90 minutes before a single guest walks through the door, our dedicated photography team executes a curated shot list — your product, your activation, your brand alongside Atlanta's best chefs and dishes in the most beautiful light of the afternoon. The content you walk away with is yours, forever.
| Benefit | Georgia Belle |
August Prince |
Alberta Peach |
Heirloom White |
Cling- stone |
Free- stone |
Steward |
|---|---|---|---|---|---|---|---|
| Investment | $40K | $25K | $20K | $15K | $10K | $7.5K | $5K |
| VIP Tickets | 15 | 12 | 10 | 6 | 4 | 4 | 2 |
| Working Passes | 4 | 6 | 6 | 4 | 4 | 4 | 2 |
| Category Exclusive | ✓ | ✓ | ✓ | ✓ | ✓ | — | — |
| Activation Footprint | Custom | 15×15 | 10×10 | Custom | Sampling | 10×10 | 6ft Table |
| Golden Hour Photography | ✓ | ✓ | ✓ | ✓ | ✓ | — | — |
| Press Release Inclusion | Featured | ✓ | — | — | — | — | — |
| Logo on Invitations | ✓ | ✓ | ✓ | Top Tier | Top Tier | ✓ | ✓ |
| Media Wall Placement | Premiere | — | — | — | — | — | — |
| Talent Meet & Greet | ✓ | — | — | — | — | — | — |
| Social Media Mention | Full suite | Full suite | — | Mention | Mention | Mention | Mention |
| Gift Bag Opportunity | ✓ | ✓ | ✓ | — | — | — | — |
12 years of partners who understand that the best brand moments are earned through great experiences — not just great logos.
PeachFest is not a startup event asking for speculative reach. Eleven years of editorial coverage across Atlanta's top outlets — and 2025 was the biggest year yet. Your brand gets featured in press that PeachFest earns, not just the press it pays for. 2025 was the biggest year yet — and 2026 will be bigger.
Activation spaces are limited. The best partnerships — custom activations, category exclusivity, Golden Hour priority — fill early. Reach Brady directly.
A glimpse at what happens when great talent meets the world's best peach.