Atlanta Chefs & Beverage Creators · Year 12 · July 12, 2026

Your Food. Your Stage.
World Cup of Peaches.

PeachFest 2026 is looking for Atlanta's best chefs and bartenders to cook and pour inside a live peach orchard at Underground Atlanta. You bring the talent. We bring the stage, the peaches, the crowd, and the cameras.

Year 12 Established 2014

1,200 Guests

July 12 Event Day

Free Pearson Farm Peaches

Something Unprecedented Happens in Atlanta This July

This year, you cook
inside the orchard.

This year, Pearson Farm and Atlanta Way are bringing something extraordinary to Peachtree Street — dozens of live, fruit-bearing peach trees planted in the heart of downtown Atlanta as part of Peach Trees on Peachtree, their edible orchard installation for the World Cup. It's their project, their vision — and PeachFest is fortunate to call it our backdrop.

When your guests walk into Underground Atlanta on July 12, they walk through a living, edible Georgia peach orchard at the peak of peach season — with a full stage, live music, and 50+ of the city's best chef creators and beverage creators working around them. We didn't plan the orchard. We're just lucky enough to be inside it.

PeachFest Year 12. New venue. World Cup week. An edible orchard as our backdrop. 1,200+ guests. One afternoon. The best peaches in Georgia.

Over a Decade of Giving Back

PeachFest by the Numbers

Every bite, every sip, every ticket — it all goes somewhere meaningful.

10+

Years Running
Since 2014

$200K+

Raised for Charity

Active Piggy Bank Projects
from the US to South Africa

2nd

Year Supporting CURE

Benefiting CURE Childhood Cancer Organization and Piggy Bank — two extraordinary organizations doing the work because people like you showed up.

How to Participate

Join the Table

Three ways to be part of it. One mission. Every Pearson Farm peach tells a story — yours starts here.

Chef Creators

Create a 2–3 bite peach dish for 1,200+ guests who came specifically to eat. Your technique. Your philosophy. Pearson Farm peaches at no cost. We handle the logistics — you bring the craft.

What We Provide Pearson Farm peaches at no cost to you
Ingredients stipend
Parking & setup support
Tables, linens & serviceware
Professional photography
Social media features
Amplified media coverage What We Need From You 800 portions Your Access 3–4 working passes + 4 GA tickets

Beverage Creators

Create a signature cocktail or N/A beverage featuring Pearson Farm peaches. The peach is non-negotiable — everything else is yours to imagine.

What We Provide Tables, linens, serviceware & signage
Liquor & ingredients stipend
Parking & setup support
Sponsored alcohol partnerships (tbd)
Professional photography
Social media features What We Need From You 800 portions Your Access 2 working passes + 2 GA tickets

July 5–11, 2026

Join Peach Week 2026!

The process is easy: Pearson Farm will provide the peaches and leave the creation of beautiful dishes, desserts, or cocktails featuring our favorite summer fruit up to you. From July 5–11, you'll offer that peachy dish with a pre-designated portion of profits benefiting CURE Childhood Cancer.

What We Provide Pearson Farm peaches at no cost to you
Social media support
Amplified media placements Your Commitment Feature your peach creation July 5–11
Donate a portion of sales to CURE Childhood Cancer

Confirm Your Spot

How It Works

Three Steps.
One Remarkable Day.

Fill Out the Sign-Up Form

Tell us who you are, what role you're filling, and your peach concept. Takes about 3 minutes.

We Confirm Your Spot

Jen or Jackie will follow up within 48 hours to lock in your details and walk you through logistics.

Step Into the Orchard on July 12

We handle the logistics. You bring the craft. 1,200+ guests are ready for what you've been working toward.

Media Track Record

$2M in Earned Media Value.
265 Placements. One Year.

When you cook at PeachFest, your name is in the same press PeachFest earns — not just the press it pays for. Eleven years of editorial coverage across Atlanta's top outlets, and 2025 was the biggest year yet.

Atlanta Journal-Constitution

Annual coverage — agriculture, culinary community, and event previews reaching AJC's full metro Atlanta readership

WSB-TV & FOX 5

Broadcast television coverage bringing PeachFest into Atlanta living rooms with chef and sponsor segments

Eater Atlanta

The definitive Atlanta food media outlet — annual preview and recap coverage with full chef lineup features

The Atlantan

Premium lifestyle magazine reaching Atlanta's most affluent readers — the exact audience that follows the food scene

Access Atlanta

Event listings and editorial features driving ticket sales and chef visibility to Atlanta's most active event-goers

Creative Loafing

Deep-dive features on PeachFest's agriculture mission, chef stories, and charity impact — the editorial coverage money can't buy