Year 12. Underground Atlanta. The World is Watching.
Whether you're here to cook, compete, sponsor, or cover the story — we have a spot for you.
50+ of Atlanta's best chefs bring Pearson Farm peaches to life through dishes, cocktails, and craft. Apply to be part of the lineup.
Apply as Chef or Talent →Enter the Peach Pit Invitational. Win $1,000. Atlanta's most creative bartenders go head-to-head with Pearson Farm peaches as the centerpiece.
Enter the Competition →Spirit brands, culinary partners, and sponsors: reach 1,200–1,500 guests during the most watched week in Atlanta's history. This is a premium brand showcase.
View Sponsorship Decks →Credentialing, story angles, and press access for PeachFest 2026. With global eyes on Atlanta, this is the culinary story of the summer.
Get Media Access →Pearson Farm and Atlanta Way 2.0 are planting two live, fruit-bearing peach orchards in the heart of downtown Atlanta during World Cup 26. PeachFest 2026 happens beneath the canopy — a first in Atlanta history.
An intimate conversation series bringing chefs, farmers, and food culture leaders together on the PeachFest stage. Real talk. Real people.
The bartender competition returns. $1,000 prize. Atlanta's most creative cocktail minds compete with Pearson Farm peaches as the star ingredient.
A Puerto Rican culinary pop-up from author Monti Carlo and Chef Hector Santiago celebrating her new book Spanglish — paired with a Peach Omakase experience. Bold flavors, deep culture, and a first for PeachFest.
At PeachFest, you own your station, build your dish from the ground up, and serve it to 1,200+ guests who came specifically to eat. The setting is ready. The peaches are from Pearson Farm, at no cost to you. You bring the philosophy.
Apply as Chef or Talent →The Peach Pit Invitational is PeachFest's bartender competition — and it's one of the most watched moments of the day. Create an original cocktail built around Pearson Farm peaches, compete in front of 1,200+ guests, and take home $1,000 if you win. This is Atlanta's stage. Make it yours.
Enter the Peach Pit Invitational →PeachFest 2026 puts your brand inside Atlanta's most-watched culinary moment of the year — 1,200–1,500 guests, 50+ of the city's best chefs and bartenders, and a live peach orchard as the backdrop. This is the room worth being in.
100% of Silent Auction Proceeds Benefit:
One of Atlanta's most respected pediatric cancer research charities — supported by PeachFest since year one.
Supporting small and sustainable farms across the country — because great food starts with great farmers.
The world is watching Atlanta.
Show them what this city does best.